The concepts of need recognition, information search and alternative evaluation, purchase, and post purchase and evaluation represent the four stages of the

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These four stages represent the basic steps that consumers go through when making a decision to purchase products or services. Need recognition refers to the recognition of a problem or need that triggers the decision-making process. Information search and alternative evaluation represent the collection and assessment of information about different options for fulfilling the need. Purchase refers to the actual act of making a purchase decision, and post purchase and evaluation refers to the evaluation of the product or service after the purchase is made. These stages are important for marketers to understand in order to effectively target and influence consumer behavior.

The Concepts of Need Recognition, Information Search and Alternative Evaluation