A young man tends to buy things that allow him to experience pleasure, avoid guilt, feel pride, or relieve fear.In doing so, he chooses products based on

Question

Quizplus · Accepted Answer

The young man is choosing products based on emotional benefits such as pleasure, guilt avoidance, pride and fear relief, indicating that his decision-making is heavily influenced by emotions rather than objective reasoning. This aligns with the concept of emotional benefits in consumer behavior.

A Young Man Tends to Buy Things That Allow Him