A new neighbor just moved in and asks you where to get good take-out food.Three places immediately come to mind, and you mention them.The short list of possibilities that you quickly created is called a(n)

Question

Quizplus · Accepted Answer

The short list of possibilities that come to mind is called the evoked set. It is a set of brands or options that a consumer considers when making a purchase decision. In this case, the three places that immediately came to mind are part of the consumer's evoked set for take-out food. Therefore, option C, "evoked set", is the correct answer. Options A, B, and D are not accurate descriptions of this concept.

A New Neighbor Just Moved in and Asks You Where