Scenario 5-4
An American automobile company sees that the market share of one model has steadily declined.It seems that every percentage point drop is matched by a corresponding percentage point rise in the Japanese-made competition.In an effort to regain market share, the automobile company decides to promote its American-made heritage.In fact, every part of its car is manufactured in the United States.The advertising agency for the company comes up with the slogan "Right here.Right now.Your all-American car." The advertising it creates is image oriented, and hopes to produce a delayed response.
-(Scenario 5-4) Which of the following is not a functional benefit of the car?
A) Your special-order model will be delivered quickly because no overseas shipping is involved.
B) You are boosting our economy by buying American-made goods.
C) You will never have to wait for replacement parts because the factory is local.
D) You have the pride of knowing that you own a car made with American know-how.
Correct Answer:
Verified
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