Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than $20.00.Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year.The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Voice-It hired a country singer to do a TV advertisement in which she merely sings, "Don't Write It, Voice-It!" in an up-tempo tone.In this ad, the singer is

A) serving as a peripheral cue.
B) attempting to generate a cognitive response.
C) defining consumer values.
D) creating a brand community.