Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and enlist in the help of friends for advice.After visiting several stores and examining numerous models, Jerome settled on a Kitchen-Aid model that cost nearly $100.
-(Scenario 5-5) Which of the following best describes Jerome's mode of consumer decision making toward buying a blender?

Question

Quizplus · Accepted Answer

Jerome's behavior shows that he engaged in an extended problem-solving process by visiting several stores and examining various models. The fact that he had never purchased a blender before further supports the idea that he was carefully considering his options. Additionally, the relatively high price of the blender suggests that Jerome was investing significant effort in his decision-making.

Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His