Scenario 5-4 an American Automobile Company Sees That the Market Share of Share

Scenario 5-4
An American automobile company sees that the market share of one model has steadily declined.It seems that every percentage point drop is matched by a corresponding percentage point rise in the Japanese-made competition.In an effort to regain market share, the automobile company decides to promote its American-made heritage.In fact, every part of its car is manufactured in the United States.The advertising agency for the company comes up with the slogan "Right here.Right now.Your all-American car." The advertising it creates is image oriented, and hopes to produce a delayed response.
-(Scenario 5-4) After running a MAAMs analysis, the advertising agency discovers that the made-in-America element is a consideration for consumers-in fact, most know where the car is made-but it's a relatively minor consideration compared to other issues.The task that confronts the advertising agency now is to

A) change the importance weight of the attribute.
B) get the car included in a consideration set.
C) change the evaluative criteria that consumers use.
D) move the car into a limited problem-solving mode for consumers.