Scenario 5-4
An American automobile company sees that the market share of one model has steadily declined.It seems that every percentage point drop is matched by a corresponding percentage point rise in the Japanese-made competition.In an effort to regain market share, the automobile company decides to promote its American-made heritage.In fact, every part of its car is manufactured in the United States.The advertising agency for the company comes up with the slogan "Right here.Right now.Your all-American car." The advertising it creates is image oriented, and hopes to produce a delayed response.
-(Scenario 5-4) It later becomes obvious to the ad agency that not all groups are responding to the "all-American" benefit the same way.People who are in blue-collar jobs react quite favorably to it, but white-collar office workers don't seem to care one way or another.This situation is best attributed to differing

Question

Quizplus · Accepted Answer

This situation is best attributed to differing social classes. Blue-collar workers may value American-made products more than white-collar office workers, who may prioritize other factors such as style, innovation, or technology. Cultural values and intergenerational effects may also play a role, but the most relevant factor in this scenario is social class. Peripheral cues, which refer to incidental features that may influence consumer behavior, are not the main issue here.

Scenario 5-4 an American Automobile Company Sees That the Market Share of Share