Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than $20.00.Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year.The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Most consumers have no experience with Voice-It products and view the purchase of this product as low involvement.What mode of consumer decision making does this indicate?

Question

Quizplus · Accepted Answer

The limited involvement level of consumers in purchasing Voice-It products indicates that they engage in limited problem solving mode of consumer decision making. As the product is inexpensive and has a low individual value, consumers are unlikely to engage in extensive research or decision-making processes.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve