Scenario 5-3
A woman decides to prepare a tuna casserole for dinner.At the grocery store, she looks for Chicken of the Sea tuna and a box of Kraft macaroni and cheese.At first, she can't find the Chicken of the Sea brand, only competitive brands.She begins to think she'll make something else for dinner.Then she does see it on a higher shelf.She chooses the Chicken of the Sea tuna because she thinks it's tastier than other brands, that the company uses nets that won't harm dolphins, and she likes the talking tuna they use in their commercials.Plus, it's the kind her mother always buys.She chooses Kraft macaroni and cheese, but really couldn't tell you why.Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) At first, the woman can't find the Chicken of the Sea tuna.All she can find are competitive brands.Her first thought is to change the dinner menu.Which of the following is probably true regarding her purchasing behavior regarding this product?
A) It always causes her to go through an extended problem-solving mode.
B) She shows brand loyalty toward it.
C) It is a habit with her.
D) She uses a limited problem-solving mode for it.
Correct Answer:
Verified
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