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A Young Woman Makes a Number of Purchases Over Time

Question 89

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A young woman makes a number of purchases over time, whether an ordinary bag of groceries at the local checkout, a pair of shoes at the discount retailer, a used car at the dealer lot, or a gift from an online florist.Regardless of the goods or services involved, four stages of consumer decision making are involved in the purchase, though at various levels and strengths depending on the item.What are these stages? List them and explain the processes involved in each, walking this consumer through the process.Then choose your own item and identify the details involved in each step as you purchase that item.

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The four stages of consumer decision mak...

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