Although some advertising agencies have had research specialists or even departments for more than 100 years, their real growth occurred in the mid-20th century, with the 1950s being their heyday.
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Verified
Q2: ZMET is designed to draw out people's
Q3: Google Groups and Facebook are good sources
Q3: While this method of primary research is
Q6: One way to obtain information about marketing
Q8: Direct response research, also called attitude research,
Q10: An agency staffer conducts a test to
Q11: When the question is asked concerning what
Q12: Focus groups are for generating statistics and
Q14: Copy testing is rarely a good idea,
Q17: In a testing situation, people are shown
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