While this method of primary research is not strongly suggested by the text, internal company sources can sometimes reveal bits of preliminary information, though rarely much more than that.
Correct Answer:
Verified
Q2: Although some advertising agencies have had research
Q2: ZMET is designed to draw out people's
Q3: Google Groups and Facebook are good sources
Q6: One way to obtain information about marketing
Q8: Direct response research, also called attitude research,
Q10: An agency staffer conducts a test to
Q11: When the question is asked concerning what
Q12: Focus groups are for generating statistics and
Q14: Copy testing is rarely a good idea,
Q17: In a testing situation, people are shown
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