A particular kind of research is done early on simply to prevent a major disaster-to avoid erroneous communications, unexpected interpretations, or unintended meanings in an ad, particularly in diverse or global markets.What is it?

Question

Quizplus · Accepted Answer

A communication test is a type of research that is done early on in the advertising process to ensure that the messages and visuals are being properly understood by the intended audience. It helps to prevent any miscommunication or unintended meanings that could potentially lead to a major disaster. This is especially important in diverse or global markets where cultural nuances and language differences can greatly impact the effectiveness of an ad.

A Particular Kind of Research Is Done Early on Simply