In essence, what an agency reasonably expects from a client involves autonomy, total creative control, and an open-ended approach to the time and resources to be allocated.

Question

Quizplus · Accepted Answer

This statement is incorrect. An agency and client relationship involves collaboration and communication, with both parties working together to achieve the desired outcome. While agencies do bring creative expertise, clients also have a say in the direction of the project and the resources allocated.

In Essence, What an Agency Reasonably Expects from a Client