The copy strategy is one of two main parts you will consider when you are actually launching and conducting the overall advertising plan.

Question

Quizplus · Accepted Answer

The copy strategy is an essential part of the overall advertising plan and involves determining the message, tone, and style of the advertisements. The other main part is the media strategy, which involves selecting the appropriate channels and platforms to reach the target audience. Both strategies are critical to the success of the advertising campaign.

The Copy Strategy Is One of Two Main Parts You