If a reader of an advertising plan remembers only one part, it should be the

Name: If a reader of an advertising plan remembers only one part, it should be the
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The executive summary is the most important part of an advertising plan because it provides a brief overview of the entire plan, including the objectives, strategies, and tactics. If a reader only remembers one part, it should be the executive summary because it encapsulates the key points of the plan.

If a Reader of an Advertising Plan Remembers Only One