With the advent of Internet access, the explosion of websites, and the massive amount of information now available, media planners no longer have to rely on commercial databases, sophisticated software, or computer models to assist with media-planning efforts.

Question

Quizplus · Accepted Answer

While the availability of Internet access and websites has increased the amount of information available for media planning, media planners still rely heavily on commercial databases, sophisticated software, and computer models to assist with their efforts.

With the Advent of Internet Access, the Explosion of Websites