Today, as more firms launch innovative new combinations of IBP and branded entertainment, media planners will be greatly impacted.For example, they will have to
A) live with a less critical and interesting role in the future.
B) accept that television is no longer a viable avenue for advertising.
C) learn how to deal with media that are much less targeted.
D) regularly factor in both measured and unmeasured media.
Correct Answer:
Verified
Q22: A young media planner has been hired
Q23: The blend of different media that will
Q24: The _ specifies the media in which
Q26: A media planner is working with a
Q28: Despite the new types of advertising that
Q29: Computerization and modeling allow for the assessment
Q30: Media planning has traditionally been a job
Q31: Many news outlets are willing to run
Q32: With the advent of Internet access, the
Q33: Media buying involves securing electronic media time
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