The ____ specifies the media in which advertising messages will be placed to reach the desired target audience.

Question

Quizplus · Accepted Answer

A media plan outlines the specific media channels and tactics that will be used to reach a target audience, including timing and budget allocations. A media class refers to broad categories of media such as broadcast, print, or digital. A media vehicle refers to specific options within a media class, such as a particular magazine or radio station. A media mix refers to the combination of media channels and tactics used for a campaign.

The ____ Specifies the Media in Which Advertising Messages Will