A retailer decides to use newspaper ads to support the marketing effort behind its selection of men's and women's swimwear.In the media planning process, newspaper is referred to as a(n)
A) interactive media.
B) media class.
C) media vehicle.
D) media objective.
Correct Answer:
Verified
Q16: If between-vehicle duplication and within-vehicle duplication are
Q17: Today's expanding matrix of media options requires
Q18: Internet media, cross-promotions, product placements, buzz and
Q19: Back in the old days of advertising,
Q20: The measurement of how many times a
Q22: A young media planner has been hired
Q23: The blend of different media that will
Q24: The _ specifies the media in which
Q26: A media planner is working with a
Q33: Media buying involves securing electronic media time
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents