The blend of different media that will be used to effectively reach the target audience is referred to as

Question

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Media mix refers to the combination of different media platforms used to effectively reach the target audience. It involves selecting the right mix of media based on their strengths and weaknesses to optimize the impact of the campaign. Media objective refers to the specific goals and targets that the advertising campaign aims to achieve. Route weight reflects the allocation of advertising budget to different media channels, while media reach refers to the number of people who are exposed to the advertising message through different media channels.

The Blend of Different Media That Will Be Used to Effectively