A media planner is working with a yogurt manufacturer in the placement of print ads highlighting new flavors and healthful benefits.Within the media ____ of magazines, she decides on the media ____ of Rolling Stone, Yoga Journal, and In Touch.

Question

Quizplus · Accepted Answer

The media class refers to the general category of media, such as magazines, while media vehicles are the specific publications, like Rolling Stone, Yoga Journal, and In Touch.

A Media Planner Is Working with a Yogurt Manufacturer in the Placement