E-commerce has revolutionized the way consumers shop, offering massive amounts of product details and pricing structures that have led to an increase in two widespread movements that have greatly affected both advertisers and ad agencies.What are they?

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E-commerce has led to an increase in deal-proneness (consumers searching for the best deals and discounts) and price/cost transparency (consumers having easy access to price comparisons across multiple sellers). These movements have greatly affected both advertisers and ad agencies, as they must continuously adapt their pricing and advertising strategies to remain competitive in the market.

E-Commerce Has Revolutionized the Way Consumers Shop, Offering Massive Amounts