Before he can make final decisions on where to place ads and how to display promotions for a new bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet he has chosen his

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The broad categories that the media planner has to decide on are known as media classes. Since he has chosen television and the Internet, he has made a decision on which media classes to use. Unmeasured media refers to media that is difficult to measure in terms of its effectiveness, like billboards or event sponsorships. Supplemental media is additional media used to support the primary media vehicles chosen. Media vehicles refer to specific media outlets within a chosen media class (e.g. NBC, Google). Thus, the best choice is B as it accurately defines the situation presented.

Before He Can Make Final Decisions on Where to Place