A client agrees to launch a new line of flavored mouthwashes by running heavy advertising for two weeks, followed by no advertising at all for a while, and then another two-week period of heavy advertising.What kind of media-scheduling strategy is this?

Question

Quizplus · Accepted Answer

Flighting is a media-scheduling strategy where advertising is run heavily for a period, followed by a period of no advertising, and then resumed again.

A Client Agrees to Launch a New Line of Flavored