Your agency is pressed for time, and you are suddenly called into a meeting to make a media recommendation.The account exec and the client are sure you can figure out how to reach their narrowly defined target audience.You are given electronic files and stacks of paperwork provided by Nielsen, Simmons, and MRI and are asked for an answer ASAP, based solely on these data.Your problem, seen industry wide, is that these research services

Question

Quizplus · Accepted Answer

While Nielsen, Simmons, and MRI provide comprehensive data on consumer behavior and media preferences, they may not be able to generate data on very specific audience characteristics and preferences. Therefore, it may be challenging to make recommendations solely based on these data for a narrowly defined target audience.

Your Agency Is Pressed for Time, and You Are Suddenly