In the world of advertising and promotion, what does the "M" in the acronym CPM represent?
A) the "media" in media planning
B) the Roman numeral for one million
C) the "market" in target market
D) the Roman numeral for one thousand
Correct Answer:
Verified
Q37: What is probably the most obvious media
Q38: The acronym BRIC stands for the massive
Q39: Before he can make final decisions on
Q40: An old, but still very appropriate rule
Q41: A client agrees to launch a new
Q43: Media research services that compile data on
Q44: A children's apparel manufacturer promotes its clothes
Q45: The message weight of a media plan
Q46: Your agency is pressed for time, and
Q47: Like CPM, the CPRP calculation
A)formulates per-person linkages
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