You are working on a new media plan.You remind yourself that the true power of a media plan rests on the ____, that is, knowing what you are trying to do with your media, and matching those objectives with your ultimate choices.

Question

Quizplus · Accepted Answer

The true power of a media plan rests on the media strategy, which is the overarching plan that outlines what the advertising campaign is trying to accomplish and how the media choices will help achieve those goals. Choosing the right media strategy is essential to ensure that the media choices are aligned with the overall campaign objectives. Share of voice, context effect, and media continuity are important factors to consider within a media plan, but they are not the primary focus of developing a media strategy.

You Are Working on a New Media Plan