The ____ refer to the sum of the exposures to the entire media placement in a media plan.

Question

Quizplus · Accepted Answer

Gross impressions is the sum of the exposures to the entire media placement in a media plan, which includes both between-vehicles duplications and within-vehicles duplications. Vehicle weights refer to the relative importance of different media vehicles in a media plan, while between-vehicles duplications and within-vehicles duplications refer to the overlapping audiences reached by different media vehicles.

The ____ Refer to the Sum of the Exposures to the Entire