You are looking at figures and trying to understand overall media weight for your client's shaving cream ads.You remind yourself that some people who watched TV program A also saw TV program B and also read magazine 1.This is called
A) between-vehicle duplication.
B) above-the-line promotion.
C) within-vehicle duplication.
D) below-the-line promotion.
Correct Answer:
Verified
Q55: The _ refer to the sum of
Q56: What concept refers to the measure of
Q57: An owner of a city-wide grocery chain
Q58:
-A media planner contacts both Simmons Market
Q59: The husband-and-wife owners of a St.Louis hot
Q61: Scenario 12-1
Appleberry Farm Organic Jam has remained
Q62: Murray & Murray is considered the agency
Q63: Scenario 12-2
When advertisers consider running ads in
Q64: Scenario 12-3
Champion Chocolate sells handmade specialty chocolate
Q65: Scenario 12-4
You scan the ads for Dallas
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents