The Husband-And-Wife Owners of a St

The husband-and-wife owners of a St.Louis hot dog production plant have recently expanded their operations and now sell hot dogs to grocery chains nationwide.They want to evaluate the share of voice commanded by their firm.To do that, they must first know the

A) total advertising expenditures within the hot dog category.
B) reach and frequency of their media schedule for hot dog ads.
C) GRPs of their competition within the hot dog category.
D) national sales figures for the entire hot dog industry.