-A media planner contacts both Simmons Market Research Bureau (SMRB) and Mediamark Research (MRI) to supply data that will assist her in placing ads for a new women's fragrance.What information will SMRB and MRI most likely furnish?
A) demographic information correlated with product usage data
B) reach and frequency rates for competing products
C) fees and scheduling information for media vehicles
D) details on consumer behavior, media correlates, and lifestyle issues
Correct Answer:
Verified
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