You are a media planner for a growing ad agency.The marketing manager for a peanut butter manufacturer wants more information on ad placement costs and the state of the national market before she commits.You begin by calculating share of voice, which allows you to compare the

Question

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Share of voice is the ratio of the client's advertising expenditure to the total advertising expenditures of the entire industry. This will give the marketing manager an idea of how much their company is spending compared to their competitors and the overall market. By calculating the share of voice, the media planner can provide valuable information to the marketing manager to help them make a more informed decision about ad placement costs and the state of the national market.

You Are a Media Planner for a Growing Ad Agency