A Manufacturer of High-End Hiking Boots, Rugged Walking Sandals, and Specialized

A manufacturer of high-end hiking boots, rugged walking sandals, and specialized athletic shoes has hired your agency to run a print campaign.You tell him that a full-page, black-and-white ad in Hiking and Biking magazine will cost him $1,650 to run once.You also remind him that the circulation of the magazine is 42,000.To give this client the cost per thousand for this media buy, which formula would you use?

A) Take 42,000 divided by 1,650 times 1,000.
B) Take 1,650 multiplied by 1,000 divided by 42,000.
C) Take 1,650 times 42,000 divided by 1,000.
D) Take 42,000 divided by 1,000 plus 1,650.