A media buyer places an ad for a California champagne in four magazines.The first magazine provides roughly 3,600,000 exposures, the second magazine provides about 950,000 exposures, and the third and fourth provide 100,000 exposures each.The buyer now can inform the client at the California winery of the ____ expected for the ad, that is, 4,750,000 exposures.

Question

Quizplus · Accepted Answer

Gross impressions refer to the total number of times an ad is viewed by the audience. In this case, the media buyer can inform the client of the expected gross impressions for the ad, which is a combination of the exposures provided by all four magazines. Therefore, D is the best choice.

A Media Buyer Places an Ad for a California Champagne