An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this represents the people or households in his target audience that will be exposed to the chosen media vehicle-in this case, the city newspaper-at least one time during the campaign period.The client has just been given a measure based on

Question

Quizplus · Accepted Answer

The figure of 10 percent represents the reach, which is the percentage of the target audience that is exposed to the media at least once during a campaign period. Reach is a measure of the total number of individuals or households that are exposed to a media vehicle.

An Owner of a City-Wide Grocery Chain Is Given the Figure