A company imports exotic herbs and spices for cooking and wants to use television to reach a narrowly defined target market of people interested in the culinary arts.The company would be best advised to use

Question

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Cable television allows for targeting specific audiences and demographics. The company can advertise on channels that are popular among viewers interested in cooking, such as the Food Network or Cooking Channel. Network television may be too broad and not reach the specific target market, while off-network and first-run syndicated television may not offer the same level of targeting opportunities as cable.

A Company Imports Exotic Herbs and Spices for Cooking and Wants