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After an Extensive Customer Research Effort, a Nationwide Real Estate

Question 76

Multiple Choice

After an extensive customer research effort, a nationwide real estate company finds that it needs to adjust its message by region.Apparently, in some markets its personal customer service is most appreciated, but in other markets its reputation for quick sales is valued.Due to this discrepancy, if the company is to advertise on network television, it should inquire about the availability of


A) broadband syndication.
B) smartphone advertising.
C) barter syndication.
D) spot advertising.

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