What is the difference between ratings point and share of audience when measuring television audiences?
A) Ratings point is used to measure televisions tuned to a program for its entire time period.Share of audience is used to measure televisions that remain on a network for a particular time period.
B) Ratings point is used to measure audience for network shows.Share of audience is used to measure audience for local shows.
C) Ratings point is based on viewership by daypart.Share of audience is based on viewership across all dayparts.
D) Ratings point is based on the total of TV households in the market.Share of audience is based on the total of TV households that are using their televisions.
Correct Answer:
Verified
Q72: Media research shows that there are 48,500,000
Q73: What type of television transmission broadcasts programming
Q74: Which form of television technology can block
Q75: Which statement most accurately summarizes the current
Q76: After an extensive customer research effort, a
Q78: Some analysts feel that due to its
Q79: A company imports exotic herbs and spices
Q80: The new technology that is now transmitting
Q81: A manufacturer of high-priced gourmet cookware is
Q82: Scenario 13-2
A national radio broadcasters association hosts
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents