Scenario 13-1
A media buyer is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers.The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-olds girls.It invites media buyers to contact the sales department at the teen-oriented magazine for more information.She considers this, as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.
-(Scenario 13-1) The media planner talks to her client about this possibility.The client is interested in placing an ad in the teen magazine, and cites several logical reasons as well as one that doesn't make sense (listed below) .Which of the following would not be a good reason for this placement?
A) to reach a narrowly defined audience based on demographic characteristics
B) to take advantage of longer life when readers hold onto their issues
C) to attract readers looking for the latest news stories and the most timely messages
D) to get extremely high-quality color reproduction for illustrations
Correct Answer:
Verified
Q91: Scenario 13-3
You are a media planner at
Q92: Scenario 13-2
A national radio broadcasters association hosts
Q93: Radio offers potential advertisers the _ of
Q94: Scenario 13-2
A national radio broadcasters association hosts
Q95: Scenario 13-4
Considering the slow economy and the
Q97: Scenario 13-2
A national radio broadcasters association hosts
Q98: The key issue concerning new forms of
Q99: Scenario 13-1
A media buyer is glancing through
Q100: Scenario 13-3
You are a media planner at
Q101: An ad agency has just won a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents