Scenario 13-2 A National Radio Broadcasters Association Hosts an Annual Convention That

Scenario 13-2
A national radio broadcasters association hosts an annual convention that attracts station owners and program managers as well as ad agencies and media planners.As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies.During one forum, a professor of broadcasting sparks discussion by posing a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-2) An owner of a large restaurant/lounge wants to run a spot on a radio station that covers the Dallas/Ft.Worth metropolitan area and plays country-western music.FM stations will be the best choice because AM stations are more likely to

A) have a news or talk radio focus.
B) feature a classical music or religious music format.
C) broadcast to a smaller geographic area.
D) target teenagers rather than adults.