Scenario 13-1
A media buyer is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers.The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-olds girls.It invites media buyers to contact the sales department at the teen-oriented magazine for more information.She considers this, as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.
-(Scenario 13-1) The agency has designed an ad using a high-quality illustration, so the client agrees to buy a full-page ad that uses the entire page, not just the space within the white border.The media planner should request the rate for

Question

Quizplus · Accepted Answer

A bleed page is a type of ad where the artwork extends beyond the border of the page, creating a seamless effect. Since the agency has designed an ad with high-quality illustration, a bleed page would be the best choice to showcase the illustration and make the ad stand out. A run-of-press ad refers to an ad placed anywhere in the publication, while a fourth-cover page and gatefold ad refer to specific ad placements with different rates.

Scenario 13-1 a Media Buyer Is Glancing Through the Latest Edition of Edition