An effective company website should allow for human-messaging and/or human-human interaction.This is because research shows that such approaches

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Research shows that human messaging and interaction on a company website leads to more positive attitudes towards the brand and stronger purchase intentions. Personalization can also play a role, but the primary benefit is the connection that is established through human communication. Social pressure to buy the brand may be a result of these connections, but it is not the primary reason for including human interaction on the website.

An Effective Company Website Should Allow for Human-Messaging And/or Human-Human