Creating an e-community for a brand capitalizes on the Internet's ability to

Question

Quizplus · Accepted Answer

Creating an e-community allows a brand to offer consumers a unique and efficient way to communicate with each other, which is one of the key benefits of the internet. This can help to build brand loyalty and advocacy, as well as provide valuable customer feedback and insights. While the Internet can also provide product information that cannot be found elsewhere, this is not necessarily specific to e-communities, and strong brands do evolve and change over time, but again, this is not specific to e-communities. Legitimizing a brand through technology is also not specific to e-communities and can be achieved through various digital marketing channels.

Creating an E-Community for a Brand Capitalizes on the Internet's