The measurement of Web audience that is easily exaggerated and therefore the least accurate involves totaling

Question

Quizplus · Accepted Answer

Hits are the least accurate measurement of web audience because they count every request made to the server, including images, scripts, and other files in addition to actual page views. This can result in an inflated count of the number of visitors to a website, and does not accurately reflect human traffic. Therefore, totaling hits is easily exaggerated and can be misleading. Visits and pages provide a more accurate measure of web audience, while click-throughs can also be useful in evaluating the effectiveness of advertising campaigns.

The Measurement of Web Audience That Is Easily Exaggerated and Therefore