Sales promotion is generally used as a long-term tactic and widespread strategy to promote an image for the brand and create emotional connections with the consumer.

Question

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Sales promotion is typically a short-term tactic used to boost sales or create a sense of urgency in the consumer. While it may sometimes contribute to the overall brand image and consumer loyalty, it is not typically used as a long-term strategy for creating emotional connections.

Sales Promotion Is Generally Used as a Long-Term Tactic and Widespread