Compared to advertising, sales promotion is:
A) a long-term affair.
B) encourages an immediate response.
C) a more sophisticated process.
D) harder to document.
Correct Answer:
Verified
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Q18: Sales promotion is generally used as a
Q19: The great thing about sales promotions is
Q23: In the world of promotion today, payments
Q24: A phone directory like the Yellow Book
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Q29: A display rack that stocks cigarettes is
Q50: A retailer is trying to target the
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