In the world of promotion today, payments in the form of slotting fees, cash allowances, and incentives are becoming more popular due to the growing power of .

Question

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The term "slotting fees" refers to fees charged by retailers to manufacturers for a slot on their shelves, and "cash allowances" and "incentives" are forms of financial incentives for retailers to stock and promote certain products. Therefore, the growing power of retailers is what is driving the popularity of these types of payments.

In the World of Promotion Today, Payments in the Form