P-O-P promotion can aid manufacturers not only by attracting consumers, but also by securing relationships within trade and business markets.For instance, it can encourage buyers to support their brand over another with more exposure and shelf space.

Question

Quizplus · Accepted Answer

P-O-P promotion (point of purchase promotion) can indeed help manufacturers secure relationships within trade and business markets by attracting consumers and encouraging buyers to support their brand over competitors with more exposure and shelf space.

P-O-P Promotion Can Aid Manufacturers Not Only by Attracting Consumers